Nissan Philippines, Inc. (NPI), was founded on September 23, 2013 and is a joint venture formed by Nissan Motor Co., Ltd. (Nissan) and longtime partners Universal Motors Corporation (UMC) and Yulon Philippines Investment Co. Ltd. (Yulon). Nissan holds a 51% stake in the company while UMC and Yulon each owns 24.5% of the outstanding and issued shares.
On March 2014, NPI began operations as the sole national sales company for the Philippines unifying the Nissan brand under one umbrella. Since it began operations, NPI has become one of the fastest growing automotive companies in the Philippines. NPI has also spearheaded the aggressive expansion of its dealership network, with a total of 42 dealerships which can be found in key cities nationwide.
NPI intends to reinforce its brand image and grow its share in the market by broadening its product lineup with exciting vehicles, strengthening sales and fortifying its service across the nation.
As a corporation Nissan is committed to driving growth across the ASEAN region. A key future target in its ASEAN mid-term plan is to more than triple sales across the region to 500,000 units and achieve 15% market share. Nissan believes that the Philippines is one of the key markets in the region and is an important component to achieving its goals. The establishment of NPI is an illustration of the company’s commitment to the Philippines and the region. – www.nissan.ph