In the ‘90s, Kia hit rock-bottom due to the Asian Financial crisis that forced it to file for bankruptcy. Hyundai Motor Company came to its rescue and acquired 51% of its shares. This prompted years of success for both Korean car makers until today.
Here in the Philippines, KIA Motors began its operation in May 1994. Under the wing of the Columbian Autocar Corporation (CAC).
KIA Motors Philippines quickly garnered appeal from the Filipinos with one of its best-selling models, the Kia Pride. –www.kia.com.ph